Dansons Wins Major Battle in Traeger Grills Lawsuit


Judge finds Traeger Grills did not demonstrate a “likelihood of success on the merits of their breach of contract claims” against Joe and Brian Traeger

PHOENIX - (October 2, 2019) – Dansons, a family-owned-and-operated business, received confirmation from the U.S. District Court for the Middle District of Florida denying Traeger Grills’ Motion for Preliminary Injunction. Traeger Grills had asked the Court to prevent Joe and Brian Traeger from appearing in advertisements for Dansons.

The Court held that the Traegers never assigned their rights of publicity to Traeger Grills when they sold the company in 2006. In the Order, the judge held “Given that the Defendants’ interpretation of the provisions in the agreements is reasonable, Traeger Grills failed to demonstrate a substantial likelihood of success on the merits of their breach of contract claims.”

“From the beginning we have denied all claims made by Traeger Grills,” said Jeff Thiessen, president of Dansons. “We are pleased with this initial decision and will continue to defend our company against all allegations.”

Dansons mission is to provide global customers with world class, competitive, innovative products while delivering superior results to all stakeholders and never compromising our integrity. Honoring God who has provided these opportunities and reinvesting in those in need. Dansons takes our integrity, and that of our team, very seriously and will continue to defend our company, brand and integrity.

Dansons, as well as Joe and Brian Traeger, are not affiliated with Traeger Pellet Grills, LLC


About Dansons

Dansons was founded in 1999 by Dan Thiessen and his two sons. They own and operate multiple companies within Dansons itself. Each brand has a reputation that fits the founders – reliable, dependable, honest, and family-oriented. From world class wood pellet grills and vertical smokers, to new ventures and exciting innovations, Dansons offers a wide range of exclusive product offerings within a variety of industries. In 2017, Dansons was awarded EY Entrepreneur of the Year. For more information about Dansons, please visit the website at: www.dansons.com

3411 N 5th Avenue, Suite 500

Phoenix, AZ 85013

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