Our Story

A company built on family values.

The Dansons Story

Dansons was founded in 1999 by Dan Thiessen and his two sons with the desire to turn the waste of sawmills into a reliable source of energy. Through widespread success in Canada, the US, and internationally, our company eventually went on to expand its product line from horse and animal bedding, to pellet fuel and pellet fuel appliances.


Today, Dansons is a global consumer goods corporation that is proudly still family-owned and managed. As the home of multiple award-winning, consumer-backed brands, we consistently strive for quality and customer satisfaction in every area of our business.

Thanks to faithful leadership and team members, competitive industry-leading products, and our dedication to family-oriented values, we are thankful to continue our mission to deliver superior results with uncompromising integrity while honoring God and reinvesting in those in need.

Our Company Quote: "We pride ourselves on taking care of others. From ensuring customer satisfaction to giving back to our global communities, it's caring about people, that matters the most."

Dansons Mission Statement

To provide our global customers with world-class, competitive, innovative products while delivering superior results to all stakeholders and never compromising our integrity. Honoring God who has provided these opportunities, to reinvest in those in need.


Dansons Leadership Team

Get to Know Us



Dan Thiessen emerged as one of the earliest entrants in the wood pellet industry. As the Founder and CEO of Dansons, Dan Thiessen brings his family-based values along with his uncompromising integrity to all facets of the business. His invaluable knowledge and understanding of the wood pellet industry stems from his decades of experience building and converting multiple wood pellet plants, running a variety of large-scale mill operations, and starting several successful pelleting grilling companies of his own. He has always been driven by an entrepreneurial spirit and has even provided executive leadership for a wide range of organizations from public run management companies to national and international manufacturing. Because of this, throughout his career, Dan Thiessen has proven track record of exceptional product development and business growth. With the success of Dansons multiple companies and brands, Dan Thiessen continues to show appreciation to consumers and stakeholders by striving to create innovative, best-in-class products. All while carrying out his passion to share his company's blessings, by honoring God and giving back to those in need.



As the Co-Founder and President of Dansons Inc., Jeff Thiessen is an accomplished pellet grilling executive with over 20 years of experience in the hearth and bbq industry. He has played a pivotal role in leading Dansons customer and business development, and his chief responsibilities include providing strategic direction and vision for all of Dansons global sales and marketing activities. Jeff Thiessen formerly served as the President of the Pellet Fuels Institute and the President of the Wood Pellet Association of Canada. Since starting Dansons with his Dad in 1999, he feels blessed and humbled to work with an incredibly accomplished team of people that have helped Dansons emerge as one of the fastest-growing businesses in the pellet grilling industry today. His mission as the President of Dansons is to continue to cultivate integrity-driven consumer and retail partner relationships that continually work towards Dansons mission of providing world-class, authentic products.



Jordan Thiessen has an impressive history of driving operational excellence within the Dansons organization. With nearly 20 years of experience, he uses his passion for employees and tactful decision-making to provide functional foresight to every aspect of the business. He directly manages all global distribution facilities, manufacturing processes, in addition to building dedicated core teams. In his role as Chief Operating Officer, Jordan Thiessen is humbled to have played an integral part in growing Dansons from an ambitious company of a Dad and his sons to a global, consumer-loved organization with industry-leading brands. He served on the board of the Refuge Mission Project, and with his Dad as inspiration, Jordan Thiessen strives to go beyond industry-standard to give back to those in need, and take care of all members of the Dansons family – consumers, business partners, and employees.

Join the Dansons Team

As a family-owned and operated company, we know that it’s the individuals behind our brands and products that make us great. When you are a part of the Danson’s team, you are a part of the Danson’s family.

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3411 N 5th Avenue, Suite 500

Phoenix, AZ 85013

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